Germany Tests OTTO
Once a mail-order business, OTTO survived the late transition to online shopping by creating niche services that large e-commerce competitors didn’t provide.
Brief: Demonstrate the professional expertise of OTTO’s new furniture assembly service.
Insight: OTTO furniture assembly proving they can build furniture wasn’t going to impress anyone. Instead, we suggested the human insight that people feel judged by strangers inside their homes.
Idea: Compared to what we’ve seen, homeowners have nothing to worry about. 

Selected Press: Horizont, BILD, Express